Photo: Mr Ukeaja By Humphrey Ukeaja Festive periods occupy a strategic place in the marketing calendars of Big Food corporations. National and religious holidays such as Christmas, New Year, Easter, Eid-el-Fitr and Eid-el-Kabir provide predictable moments of heightened consumption, social gathering and emotional openness. Food and beverage advertising during these periods does not merely promote products. It systematically aligns ultra-processed foods (UPFs) and sugary drinks with socially valued ideas of celebration, convenience and family cohesion. Across broadcast media, households are routinely depicted marking festive moments with bottles and cans of…
Read MoreHow Big Food Turns Holidays into a Public Health Trap
