Photo : Governor Otu
By Emem Julius
There was widespread excitement across Cross River State as Governor Bassey Otu officially launched the Easter edition of the state’s free transport scheme under his “Season of Sweetness” initiative,imed at cushioning the impact of rising transportation costs on residents.
The initiative, flagged off on Monday in Calabar, comes against the backdrop of persistent fuel price increases and the attendant surge in transport fares, which have placed additional financial strain on citizens.
The free bus service will operate along major routes within the Calabar metropolis and extend to adjoining communities and select local government areas.
Government officials say the programme is part of a broader social intervention strategy designed to support residents during festive periods, enhance mobility, and stimulate economic activities across the state.
Coordinator of the scheme and Special Adviser to the Governor on General Duties, Ekpenyong Akiba, noted that the intervention was deliberately timed to coincide with the Easter celebrations, when travel demand typically peaks.
He explained that beyond easing transportation challenges, the scheme is also intended to promote social cohesion by enabling families and loved ones to reconnect, while supporting small businesses that depend heavily on increased movement during festive seasons.
Findings indicate that buses have been strategically deployed across key terminals, including high-traffic areas such as Watt Market and Marian Road, with transport officials on ground to ensure orderliness and compliance.
The government also hinted at possible expansion of the scheme if the turnout and impact meet expectations.
Residents have responded with enthusiasm, describing the initiative as timely and people-oriented.
A resident of Calabar South, Imaobong Bassey, commended the governor, describing him as attentive to the needs of the people.
“Governor Bassey Otu is a listening leader. This initiative shows that he understands what people are going through. It has really come at the right time,” she said.
Similarly, Benedict Ofem praised the gesture, noting that it reflects a leadership style anchored on compassion and service.
At Watt Market, one of the state’s busiest commercial centres, trader Ekanem Ekpo expressed relief at the development, highlighting its immediate economic benefit.
“I am very happy because I can now save the N600 I spend daily on transportation. That money can go into my business,” she said.
Transport operators and commuters alike noted improved movement within the city since the commencement of the scheme, with reduced congestion in some areas as more residents opted for the free buses.
The free transport programme, now a recurring feature during major celebrations such as Christmas and Easter, has continued to attract commendation for mitigating the effects of economic hardship, particularly for low-income earners.
As Easter festivities gather momentum, the initiative is expected to significantly ease movement across Cross River State, offering residents a more convenient and cost-effective way to celebrate while reinforcing the government’s commitment to people-centred policies.
